Brand Discovery Questionnaire

A thoughtful starting point for the brand we'll build together. Honest answers are more helpful than polished ones, so take your time and answer what you can.

About You

Business name

Your name

The Basics

What does your business/organization do, and what’s the story behind how it started?

How long have you been in business, and where are you based? Does your location matter to how you want to be seen?

Your Audience

Describe your ideal customer as a real person. What do they care about, why do they choose you, and what do they say when recommending you?

Brand Personality

If your brand walked into a room, how would it act?
Give me three words it is, and three it should never be.
How should people feel after they interact with your brand?

Story & Values

Why did you start this business?
What do you refuse to compromise on?
What makes you genuinely different? Not what you'd like to be true, what actually is.

Visual Direction

Share a link to a folder with 3–10 inspiration images. Include a note on what each image is pulling you toward—brands, nature, textures, art, or packaging are all welcome.

Are there colors or styles you're drawn to, and ones you want nothing to do with?
Do you have existing brand assets that need to carry forward, or is this a clean slate?